Is Share of Voice important in online advertising?
A friend and colleague recently asked me for arguments to respond to a client of his that adamantly asks to see what their share of voice was, or is planned, for any given online advertising campaign -...
View ArticleClick through 2.0 – a proposal
The idea’s been growing in my head for the last 2 years. It came to me while training local radio sales reps at Corus Québec. I’ve discussed the idea on several occasions with other IAB Canada...
View ArticleWhat’s the relevance of the clickthrough?
Still today I hear advertisers, agency professionals and online advertising reps keep coming back to clickthroughs as a measure of success. Can I take 2 minutes and explain to you how important the...
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